Ideas reimagined
© 2024
W Prague Cocktails
© 2024
Client
W Prague
Services
Graphic design Print production
Year
2024
W Prague Signature Cocktails
Visiting W Prague is a feast for the senses, impressive design, unexpected details, and exceptional services. Pair that with amazing gastronomy and cocktails, and you’re in for a one-of-a-kind experience. We were tasked with designing labels for their bespoke cocktails, created by Jan Šebek. More than just bottled classics, the W Prague Negroni and W Prague Gimlet bring a fresh twist to signature cocktails with fresh flavors and a local touch, featuring a gin distilled exclusively for W Prague by Garage 22. The cocktails come in three sizes at Minus One and are also available in-room, so guests can take the experience beyond the bar.
Graphic design & Print production & Graphic design & Print production &
Concept
The label design reflects Minus One’s mysterious yet lavish atmosphere, with deep textures and rich detailing nods to the bar’s grandeur. Both labels are framed with intricate borders that pay homage to the original ornamentation on the hotel’s facade. Printed on premium cotton paper, the labels feature a mix of embossing, hot foil stamping, and UV printing, creating a high-end, tactile finish.
