Ideas reimagined

Lightweight Product Display

A row of three Lightweight display stands, each with a clear panel and metal base, presenting the HPC Cockpit, a wheel, and an information panel.

Client

Lightweight

Services

Product design

Year

2025

Lightweight products deserve more than a shelf.

Lightweight needed something that did more than just hold a wheel, it needed an object that captured the brand’s philosophy. So, we designed a piece that gives Lightweight’s wheels the attention they deserve. Clean, technical and visibly premium, it gives the Meilenstein ART and the rest of the lineup full-on focus the moment someone walks into the room.

A Lightweight Product Display stand featuring the MEILENSTEIN ART bicycle wheel, mounted on a clear acrylic glass panel with a curved top edge and supported by a brushed metal base.

We built the Lightweight Product Display around a clear idea. Let the wheel float.

A precision-cut metal base anchors the structure, while a clear acrylic panel makes the Meilenstein ART feel suspended in mid-air. The effect mirrors Lightweight’s own approach to engineering, minimal, exact, and weightless.

Product design Product design

The Lightweight Product Display is a way to show the product at its best and make people stop and look. Whether it is the latest wheel or another key release, the display gives Lightweight a way to own the space, spark conversation and turn interest into momentum.

The nature landscape is changing. Networks are slowly consolidating rapidly at the expense of the creator’s independence and freedom.

Close-up of the Lightweight product display stand’s stainless steel base and curved plexiglass panel, showing the refined material junction and construction quality.

The stand can be tailored to feature any wheel in the range, include technical details or share elements of the Lightweight story. Wheels can be swapped quickly, and the stand can be set up to present other signature components, like the HPC Cockpit. It becomes a clear and compelling point of contact for customers.