Ideas reimagined
© 2024
FESTKA
© 2024
Client
Festka
Services
Strategy Graphic design Digital production
Year
2024
"Festka is an unparalleled and ultimately satisfying experience from the moment you place your order."
Festka makes bikes for riders who care how their story is made. Precision-built, obsessively engineered and unapologetically personal. Each bike is a statement in motion. From custom geometry to hand-finished details, every bike is a reflection of its rider, built to perform and made to last. As the brand evolved, the founders wanted their communication to reflect both where Festka started and where it was headed, staying true to their values and connecting with a growing audience. The goal was to shape messaging that’s clear and confident, yet still human and approachable, creating a brand experience as thoughtful and unique as the bikes themselves.
Festka's Core
In conversation with the founders, we discovered a brand that’s equal parts work of art and bold expression. At the same time, it’s a showcase of cutting-edge innovation, pushing boundaries to create some of the most advanced high-performance bikes on the planet.
Strategy & Graphic design & Digital production Strategy & Graphic design & Digital production
Like no other isn’t just a tagline. It’s a mindset. It reflects Festka’s approach to challenging norms and building bikes that defy expectations. Every Festka tells a story of the independence of riding your own way. The phrase captures the thinking behind every decision, from the materials they work with to the people they design for.
PANO
Created by Czech type studio Heavyweight, Pano began as custom lettering made just for Festka. Its wide proportions mirror the lines of a bike frame, giving it a strong and recognisable look. Subtle, human touches add warmth and character, softening the edges of strict geometry without losing precision.
Atmospheric Layer
A darker tonal layer is used to bring focus, depth and a sense of intensity to Festka’s imagery. It adds mood without distraction, letting the bikes speak for themselves while creating a visual atmosphere that feels grounded, confident and distinctly Festka.
Focus Frame
The Focus Frame is a signature graphic element that brings clarity and consistency to Festka’s visual language. It’s used to draw attention to key details, whether in images, video or text, without disrupting the overall composition. It’s not meant to appear everywhere, but when used selectively, especially across social media or campaign sets, it adds structure and intention.
Digital Experience
To bring the full Festka experience online, we collaborated with the talented team at VKZ Studio. The result is more than just a website. It’s a thoughtfully designed digital space that mirrors the precision, personality and depth of the brand itself. At its core is a powerful bike configurator that makes exploring options intuitive and inspiring, giving each rider the tools to shape a build that feels uniquely theirs.
